The Best Time of Year to Run a Sports Team Fundraiser

Timing your fundraiser around your season makes a real difference. Here's what we've seen work best across the sports teams we partner with.

Pre-season: highest engagement

Two to four weeks before the first game, families are re-engaging with the team and ready to support. Register new players, order equipment, and launch the fundraiser in the same window.

Mid-season: momentum matters

If you missed the pre-season window, the halfway point of your season is the next best thing. Teams with a winning streak or a standout player can tie the campaign to momentum.

End of season: the thank-you push

Post-season is surprisingly powerful. Families have had a great season, memories are fresh, and there's gratitude to channel. A thank-you fundraiser with themed seasonal products often over-performs.

When to avoid

The first two weeks of summer break and the week around major holidays. Supporters are distracted, and your campaign gets lost.